Instrumente utile în conturarea unor strategii digitale ce pot dezvolta noi audiențe
Instrumente utile în conturarea unor strategii digitale ce pot dezvolta noi audiențe
Doi:
https://doi.org/10.61789/rm.2021.05
Autoare:
Anca Balaş
Pagini:
45-55
Abstract:
This article points to a few frameworks which, if employed properly, can drive digital cultural innovation in relation to the visitor experience. Change is never easy and many barriers make the process difficult, nevertheless, there are certain tools that the management teams can use in order for their objectives to become more attainable. This article aims to provide an overview of specific management tools applicable to various types of organizations. The focus is on the work needed to be done by the management teams, from auditing their own institution, to assessing new ways of developing audiences and discovering where innovation can be utilized in their organization. When combined with certain key elements mentioned at the end of this text, the creation of impactful digital experiences can be facilitated.
Cuvinte cheie:
strategy, digital innovation, frameworks, strategic tools, organisational audit, cultural experience, active cultural consumer, museum of the future.
Cum puteți cita articolul:
Balaș, Anca. 2021. “Instrumente utile în conturarea unor strategii digitale ce pot dezvolta noi audiențe” Revista Muzeelor 1/2021: 45-55. [DOI: https://doi.org/10.61789/rm.2021.05]
Înapoi la Revista Muzeelor 1/2021
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