Arta plastică în realitatea virtuală, la Muzeul Municipiului București
Arta plastică în realitatea virtuală, la Muzeul Municipiului București
Doi:
https://doi.org/10.61789/rm.2020.11
Ana Maria MĂCIUCĂ
muzeograf Pinacoteca Muzeului
Municipiului București
ana.maciuca@yahoo.com
Elena OLARIU
Director Adjunct Artă
Muzeul Municipiului București
enaolariu@yahoo.com
Pagini:
140-152
Abstract:
In the context of the pandemic The Bucharest Municipality Museum has transferred its activity online, the entire specialized staff – historians, archaeologists, experts in art and art history, passionate museographers – mobilizing immediately after the decision to close the museums for the public, amid the coronavirus pandemic. All the 15 Facebook pages have been transformed into real historical and cultural magazines, virtual exhibitions have been created and launched, educational and fun activities for children have been carried out, 24 documentary films about important moments and personalities of our history, competitions for art lovers were launched, two specialized magazines edited by the Bucharest Municipality Museum were digitized and offered to the public, video stages of unique exhibitions were prepared.
Of course, the challenges that need to be overcome are considerable, but as in everything else, people will be motivated to adapt because, as it turns out, the end result is well worth it. As it stands now, the art world needs to make sure that it does its best to embrace these new solutions and make them work for the benefit of all involved. The typical problems that prevent the physical world from unfolding will be easier to handle, they are simply non-existent in the online environment. However, it takes a lot of effort, understanding and
collaboration, important mutual support within the team and a collective involvement through which, balancing experience and expertise in the media, to create a museum journey always on the rise. The COVID-19 crisis has accelerated the transition to the digital realm, with
museums working hard to make the most of what is currently available. Accustomed to seeing art in a physical space, we had to realize that we urgently need to move away from the physicality of exhibition spaces and create a digital environment that offers a new way to experience art. This experience has shown us something we were not yet aware of: that using the Internet as a tool to reach large audiences in new ways has the potential to make very deep connections with the public and provide alternative ways to experience art.
Cuvinte cheie:
virtual exhibition, online magazines, online articles, online activity
Cum puteți cita articolul:
MĂCIUCĂ, Ana Maria, OLARIU, Elena. 2020. “Arta plastică în realitatea virtuală, la Muzeul Municipiului București” Revista Muzeelor 1/2020: 140-152. [DOI: https://doi.org/10.61789/rm.2020.11]
Înapoi la Revista Muzeelor 1/2020
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