Muzeul de acasă. În pandemie – miza pe creativitate
Muzeul de acasă. În pandemie – miza pe creativitate
Doi:
https://doi.org/10.61789/rm.2020.07
Carmen MIHALACHE
MNȚR, București,
carmen.mihalache@muzeultaranuluiroman.ro.
Iris ȘERBAN
MNȚR, București,
e-mail: serbaniiris@gmail.com
Valentina BÂCU
MNȚR, București,
e-mail: valentina.bacu@gmail.com
Monica Irina CHIORPEC
MNȚR, București,
e-mail: chiorpecmonica@gmail.com
Magdalena ANDREESCU
MNȚR, București,
e-mail: magdasorin5@yahoo.com
Corina IOSIF
MNȚR, București,
e-mail: corinaiosif@yahoo.com
Cosmin MANOLACHE
MNȚR, București,
e-mail: cosmanolo@yahoo.com
Tudor ELIAN
MNȚR, București
Pagini:
99-122
Abstract:
The cloudy moment of the pandemic has provided the National Museum of the Romanian Peasant with an opportunity for deep self-reflection, organizational transformation and strategy change. It has opened new channels of communication with the public and new action fields, it has challenged us professionally, tested our creatvity and capacity to adapt to new conditions and it has also revealed our limits (technological vulnerability, precarious preparation regarding our digital culture, lack of adequate infrastructure). We have learned that readjustment involves a radical change of the creative process; that platorms such as Facebook or YouTube can be used successfully as channels for the distribution of our own cultural products tailored for an online audience, and not only for promotng our (offline) cultural actvities; that the educational aspect in the cultural field remains essential for the moulding of the public’s knowledge, taste and behaviour, even in moments of deep crisis. The capacity to acquire the lessons taught by the pandemic is key to projecting alternative scenarios for the future, by reassessing our organizational culture, our creative potential as professionals and as an institution, and also the part which online platforms can play in the activity of cultural institutions.
Cuvinte cheie:
museums, cultural management, cultural strategy, curating, cultural activity, teamwork, traditions, digital museums, digital archives.
Cum puteți cita articolul:
MIHALACHE, Carmen, ȘERBAN, Iris, BÂCU, Valentina, CHIORPEC, Monica Irina, ANDREESCU, Magdalena, IOSIF, Corina, MANOLACHE, Cosmin, ELIAN, Tudor. 2020. “Muzeul de acasă. În pandemie – miza pe creativitate” Revista Muzeelor 1/2020: 99-122. [DOI: https://doi.org/10.61789/rm.2020.07]
Înapoi la Revista Muzeelor 1/2020
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