Trends in the Cultural Consumption During the Pandemic – Second Edition


In 2020 it was impossible to carry out the Cultural Consumption Barometer because the COVID-19-generated social and economic effects. This is why we replaced this very important study for the analysis of the cultural life in Romania with a study aimed at recording cultural consumption data at the level of actual as well as anticipated behaviour, on the basis of a new methodology.


The second edition of the study Trends in the Cultural Consumption during the Pandemic presents the level of cultural consumption during the period July-October 2020 and the respondents’ intention to spend their spare time within the public space in the period November 2020-April 2021.

The analyses in this edition of the study focused on the identification of consumption trends, via comparisons with the results highlighted in the first edition. Some of the consumption trends identified in the first edition have not changed, i.e. the mainly online-oriented cultural consumption and the trends in the non-public cultural consumption.

Yet, others have changed dramatically, and here we are referring to the level of the cultural consumption within the public space and the deepening of the gaps in the consumption of various social categories. The measures taken by authorities to limit the effects generated by the COVID-19 pandemic have led to the shutdown of the cultural spaces, the cancelling of public events and suspension of public cultural activities. At international level, the cultural consumption trends are similar to those recorded in Romania, as shown by various studies
made by the Audience Agency in the UK or in New Zeeland, but comparative analyses will only be available most probably at the end of 2021.

The usefulness of these analyses resides in the identification of the long-term impact of the crisis generated by the COVID- 19 pandemic, as well as in formulating forecasts or hypotheses on the changes in the patterns of cultural practices in the next period. The results of this study may help public and private cultural institutions to organise their activity and to draw-up long and medium-term strategies, starting from the intentions of cultural consumption expressed by the participants in the study.



  • conf. univ. dr. Carmen Croitoru, dr. Anda Becuț Marinescu


  • Ioana Ceobanu, Ștefania Matei, Iulian Oană

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