The target public for a Future Advertising Campaign for Heritage Protection, Developed by the MCC [2008]



The study on the advertising campaign for the heritage protection was made at the request of the Ministry of Culture and Cults (MCC) and aimed for the identification of the target public for raising the awareness of the population regarding the national cultural heritage. 

Following the analysis of the data obtained from the surveys carried out in the previous years, we identified two such groups. The first group is consists of people who visit heritage objectives rarely and very rarely (21% of Romania’s population), and the second group consists of those who never visit heritage objectives, but are situated above the average in terms of cultural consumption (6% of the population).

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