Study on the Book Publishing Market in Romania 
The study was conducted within a pilot project aimed at surveying the publishing houses' specific activity and it complements the periodical statistics of the National Library of Romania and of the National Institute of Statistics.
The “2016 Study on the book market in Romania” meets the need for an in-depth knowledge of Romanian publishing houses’ activity. The study was conducted within a pilot project aimed at surveying the publishing houses’ specific activity and it complements the periodical statistics of the National Library of Romania and of the National Institute of Statistics.
We have assessed the book market through indicators on the human resources within the book industry, the physical and IT infrastructure of the publishing houses, their marketing and advertising strategies, their selling strategies, the legislation and the management, as well as the impediments and challenges identified by the interviewees.
The main results highlight that the technological development has a great impact on the functioning of the book production. In Romania, the concerns for production are mainly clustered in geographical areas which include university centres. More than half of the publishing houses have never accessed external funding lines, and a great part of them also perform other activities, besides the publishing activities. The publishing houses that participated in the study barely invest in the employees’ ongoing training and education, and most of them (small and medium-sized ones in particular) did not invest in marketing and advertising in 2015.
The study was published in Culturadata Notebooks – Volume 1 / 2016, Coordinators: Carmen Croitoru, Anda Becuț, ISSN 2537 – 5121, ISSN-L 2537 – 5121, Pro Universitaria Publishing House, 2016.