Culturadata Notebooks – Volume 2 / 2017

The second volume of the Culturadata Notebooks series published by INCFC in 2017 contains the studies: Copyright and Creativity. A source of Growth and Employment, Analysis of the Romanian Motion Picture Industry, Developing Young People Creativity and Creative Potential.

The study Copyright and Creativity. A source of Growth and Employment was conducted within the project “Contribution of the Cultural and Creative Sectors to the National Economy”. The main objective of this study is to assess the contribution of copyright industries in Romania to the national economy, as part of the research studies already carried out at national level. The aim of the study is not only to continue the research conducted by two previous studies, but also to bring its innovative contribution thereto by examining further the creative subsectors. The conclusions of this analysis are intended to give an overview of the economic performance of copyright industries, while identifying the structure of their economic contribution, the evolution patterns and trends, both in dynamics and in comparison with other economic sectors.

The Analysis of the Romanian Motion Picture Industry analysis has been performed based on the statistical data provided by the National Centre of Cinematography in Romania (NCC). These data provide the national and regional overview on several indicators such as total number of screens, total number of seats in cinema theatres and total number of spectators. The data also describe the evolution of the cinema network in Romania by cities over the period 2010-2015.

The purpose of the Developing Young People Creativity and Creative Potential study was to conduct a preliminary survey among young people in Romania, to identify their cultural
consumption habits and the extent of involvement of teenagers in creative activities in the context of a theatre festival dedicated to teenagers. The stake of this study is to gather data from young people participating to the theatre festival and from the people specialized in working with young people, and to analyse aspects like youth’s perception about creativity and what being creative means to them, their leisure habits, the extent to which they engage in creative activities and their digital and cultural consumption. The case study about young participants at the National Youth Theatre Festival Ideo Ideis in Alexandria is part of the broader plan of the INCFC to conduct a national survey on young people aged between 15 and 30 years, to monitor their cultural participation in and their consumption of culture, starting from the premise that adolescence is the age when people define their cultural tastes and preferences, and to identify ways to customize cultural offer to address this particular consumer segment. The survey data analyzed provide us information about how young people participating in the survey perceive and define
the creativity process and about the creative activities they engage or would like to engage in. We have also gathered data about cultural consumption and the leisure habits of the young people surveyed.