The Cultural Consumption Barometer

The Cultural Consumption Barometer is one of the most important studies carried out by the Research Team of the National Institute for Cultural Research and Training, starting with 2005. The Cultural Consumption Barometer is a representative survey and its goal is the description and analysis of the cultural sector in Romania as far as the level of the cultural consumption is concerned. The main objectives of the study are: measurement of the degree of adjustment of cultural goods distribution infrastructure to the population needs, measurement of the cultural consumption and participation, measurement of the population’s cultural needs, identification of the preferences and cultural consumption behaviour. Among the topics approached in the study there are: distribution infrastructure of the cultural goods and services, cultural heritage, private cultural infrastructure, cultural capital, budget allocated to the cultural consumption and Romanian population’s preferences in terms of leisure.


Cultural Consumption Barometer 2015. Preferences, practices, trends

The goal of this study is to provide relevant, updated statistical data, helpful in setting the grounds of the policies and projects of the various cultural organisations and institutions, at central and local level. The study is a useful instrument for the experts in the cultural and creative sectors, from the viewpoint of getting to know the recipients of the creations and cultural services, the values, perceptions, behaviours, needs and expectations of the general population, in relation to the creative or cultural act. The undertaking of getting to know the beneficiaries or the cultural actors is not isolated; this kind of studies have been carried out for several decades in other cultural spaces, and similar, relevant examples are the studies of the UNESCO Statistics Institute, of the Department of Prospective and Statistical Studies within the French Ministry of Culture and Communications or the special Barometers on cultural themes of the European Commission.

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2014 Cultural Consumption Barometer. Culture, between Global and Local

The 2014 edition of the Cultural Consumption Barometer continues the series of analyses focused on measuring Romania’s cultural consumption level and practices. As with the previous editions, the 2014 Cultural Consumption Barometer presents the trends of the population’s participation in cultural events and cultural consumption preferences, identifying profiles of consumers/visitors/audiences and being at the same time an essential instrument in the cultural management. The analyses made within the Barometer aim for a periodical sequencing of the information on various cultural themes, emphasising at the same time the variations and changes in the population’s cultural consumption practices from one year to another.

 The 2014 Cultural Consumption Barometer. Culture, between Global and Local contains information, analyses and statistical data for 8 cultural themes: cultural non-consumption and cultural consumption stimulation strategies, cultural consumption within the public space, performing arts, built cultural heritage, Bucharest museums, artists and active persons in the cultural and creative sectors, domestic network of electronic cultural goods and domestic cultural consumption, as well as data on the forms of globalisation, with a more detailed approach of this theme, taking into consideration the crossroads between the national culture and the foreign culture.

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The 2012 Cultural Consumption Barometer. Culture and New Technologies, between sedentariness and cultural activism

The 2012 edition of the Cultural Consumption Barometer is dedicated to the analysis of several topical themes and gives a particular importance to the way the general population accesses and consumes cultural products within the public or private space. The domestic network of electronic cultural goods, the leisure activities, the types of public for the performing arts, the choices and curiosities of children as future actors of the cultural consumption and the participation in sports events are the main themes approached in this edition. The steady hierarchy of the preferences in the last five years shows that there is a public loyal to certain cultural events, but the high consumption of Internet audio-video pirate downloads, the abandonment of sports practice or the low degree of children’s enrolment in extracurricular or performance activities show the existence of problems related to the cultural supply and infrastructure, as well as to the lack of access to information.

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The 2010 Cultural Consumption Barometer – second section

The second section of the 2010 Cultural Consumption Barometer focused both on general indicators regarding cultural practices of the population in Romania, and on the analysis of the dynamics, of tastes and of written culture acquisition – books in particular. Among the results of the study we mention: growth of cinema public’s interest in film festivals (60% of the moviegoers have attended such events), maintenance of the same rate of participation in theatre performances, oversized statistical weight of youngsters among theatre attendees compared to the rest of the population, relatively high presence of the “tool” cultural objects (e.g. dictionaries, encyclopaedias etc.) within the households, presence of collections and collecting activities within approximately 30% of the population’s households. In terms of written culture, these data show the growth of the non-fictional/technical book in the first years after 1990, but the fiction book comes back in the 2000s, along with the modification of the book-distribution network and the effects of inter-generation books accumulation. In terms of hierarchy, the personal bookcases are dominated by fiction books (novels, plays, and poetry), “tool” books (e.g. dictionaries), religious books and school books. Approximately 8% of the respondents read very much, and 43% state that they do not read at all. The data also show a spectacular increase of book acquisition along with the newspapers.

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The 2010 Cultural Consumption Barometer – first section

The goal of the Cultural Consumption Barometer – at its sixth edition (2010, first section) – was to describe and analyse the “cultural landscape” in Romania, in terms of infrastructure level and cultural resources as well as of cultural consumption level. The themes approached in this edition of the Barometer were: the domestic consumption, the public consumption, the modifications that occurred between 2005 and 2010, the consumption preferences and the profiles of the non-consumers of activities pertaining to high culture. The most frequent cultural activities within the domestic space are: watching TV shows, listening to music, watching movies. The less frequent activities are: reading specialised books and using the Internet. In terms of public consumption, most of the respondents participate in local celebrations and events, this activity being followed by the attendance of music and entertainment shows. Lower in the top we find the theatre, opera and operetta consumption and museum visiting. The number of people who have visited a museum has decreased compared to the previous year, recording a new minimum value.


The 2009 Cultural Consumption Barometer – The Effects of the Crisis on the Cultural Consumption

The 2009 Cultural Consumption Barometer consisted in a nationally-representative survey, applied to a sample of 1100 respondents, aged over 15. The objectives of the studies were, on one hand, the identification of the changes that occurred within the public and domestic infrastructure and within the cultural sector between 2005 and 2009 and, on the other hand, the evaluation of the impact that the economic crisis had on the field of culture. The second objective was made by comparing the cultural consumption in the period previous to the crisis (the first half of 2008) with the period when the crisis started to have effects at international level (the first half of 2009). The results show a lower cultural consumption under crisis, because of the strong intention to save money. At the same time, out of the three categories of activities – “elitist” and “mass” cultural activities and “non-cultural” ways of leisure, the strongest decline was recorded in the case of the latter, as they are the most expensive and they are found on the lowest level of the pyramid of needs.


The 2008 Cultural Consumption Barometer

When compared to the previous editions of the Cultural Consumption Barometer, the fourth edition stands out through its analysis of the cultural sector evolution starting from the cultural consumers, as well as through its goal to emphasise the consumers’ perception on the quantity of available resources, on their quality and diversity, accessibility degree and the extent to which they correspond to their needs. It is worth mentioning the unequal distribution of the cultural resources in Romania, their concentration in the capital city in particular. The results also show the need for structures to support information activities, as well as recreational activities. In terms of cultural consumption, it is tied to education and mainly derives from the respondents’ lifestyle, described by means of various indicators, such as: musical or artistic preferences, degree of visiting heritage objectives, percentage of the income allocated to cultural activities, possession of a computer.


The 2007 Cultural Consumption Barometer

The 2007 Cultural Consumption Barometer had the goal to describe and analyse the infrastructure and cultural consumption behaviour in Romania, and it was a resumption of the researches carried out in 2005 and 2006 on these themes. In order to measure the development degree of the cultural-goods distribution infrastructure, of the cultural needs and participation, a nationally-representative survey was carried out, for the population aged over 15. The results showed an increased need for written-culture outlets, such as press kiosks, bookstores or libraries. From the viewpoint of the private consumption, the TV and radio are the most accessed, while the computers started to have a significant statistical weight. As regards the cultural leisure activities, Romanians prefer local celebrations, performances and, to a lower degree, museums.


The 2006 Cultural Consumption Barometer

The 2006 Cultural Consumption Barometer is a resumption of the research made in 2005 and it facilitated the in-depth understanding of the cultural consumption infrastructure, habits and needs in Romania. The barometer was carried out in November-December 2006, in cooperation with a company specialised in public-opinion polls. It consisted in a nationally-representative survey for the population aged over 15. Some of the themes proposed for analysis were: the new communication technologies, the cultural consumers’ typologies, the cultural consumption behaviour on each sector, the attitude of the population towards the restoration of the national heritage, as well as comparisons with other countries. The results do not reveal major differences between 2005 and 2006. The need for press kiosks, libraries and bookstores still exists and the preference for television and radio remains the same. A new element is given by the tests on the cultural capital, which show the small dimension of the cultural middle class in Romania. However, as far as the cultural consumption is concerned, a strongly-specialised and very active niche-public has emerged.


The 2005 Cultural Consumption Barometer

The 2005 Cultural Consumption Barometer was based on a nationally-representative survey for the population aged over 15, applied to 1636 respondents. The main objective of the study was the mapping of the cultural consumption in terms of infrastructure and consumption behaviours. The Centre for Studies and Research in the Field of Culture set a long-term approach, which involves the annual repetition of the Barometer, in order to obtain coherent images in terms of cultural consumption in Romania. The specific objectives of the study focused on the measuring the development level of the cultural consumption infrastructure, of the degree of participation in cultural activities, as well as on the identification of the population’s needs. The results show a “professionalization” of the readers; specialised books are preferred, there is a high consumption of radio and television, and the Internet access has increased. Furthermore, the differences between the rural and the urban environment are not significant in terms of preferences for movies, music and written culture.